Sebastian Kernbach

Prof. Dr. Sebastian Kernbach is a Professor at the University of St. Gallen, Visiting Fellow at Stanford University, and Guest Professor at the African Doctoral Academy. He has worked as a manager for Xerox, a Swiss start-up, and as a consultant at Interbrand. He currently consults for organizations such as Nike, United Nations, IBM, and others. He founded the Visual Collaboration Lab ( and the Life Design Lab ( His work focuses on design thinking, visual thinking, storytelling, creativity, and life design. He is part of the “Research as Design” team at Stanford’s Institute of Design. The work, curriculum and book are available here:

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